Development of Export Performance Scale for Fresh Vegetable-Fruit Sector

Abstract

The purpose of this paper is to propose a scale for assessing the performance of foreign trade companies in fresh vegetable-fruit sector. As a first step, a qualitative interviews was conducted to the sample consists of the managers working in export companies. As a result of the interviews major problems of exporters were grouped.  In the second phase of the study a questionnaire was formed and a survey was conducted to the larger sample. Subsequently, validity and reliability of the scales were determined by means of explanatory and confirmatory factor analyses and reliability analysis respectively. The theoretical contribution of this research is the development of a method for evaluation of export performance of foreign trade companies in fresh vegetable-fruit sector.