The Place of Digital Marketing on Turkish Small Businesses

Abstract

In the 21^st century, technology develops rapidly and continuously and it affects every aspect of our lives. Marketing concept has been affected by these developments. What we want from marketing and reaching in an increasingly virtualized world is to be a lot faster than the past. Also, new marketing channels have emerged as well. Turkish small businesses, the building blocks of Turkish economy, have the chance of addressing the marketing problems and solving the problems with the digital marketing channels. Small businesses have time and cash money limitations and this restricts their development. It is aimed to inform Turkish small businesses about Turkish population’s digital channel usage and the benefits of using digital marketing channels. As a result, digital marketing is going to improve the speed of renewal process of the Turkish small businesses and competition between them will improve the economy of Turkey.

In the 21^st century, technology develops rapidly and continuously and it affects every aspect of our lives. Marketing concept has been affected by these developments. What we want from marketing and reaching in an increasingly virtualized world is to be a lot faster than the past. Also, new marketing channels have emerged as well. Turkish small businesses, the building blocks of Turkish economy, have the chance of addressing the marketing problems and solving the problems with the digital marketing channels. Small businesses have time and cash money limitations and this restricts their development. It is aimed to inform Turkish small businesses about Turkish population’s digital channel usage and the benefits of using digital marketing channels. As a result, digital marketing is going to improve the speed of renewal process of the Turkish small businesses and competition between them will improve the economy of Turkey.