Factors Affecting Export Performance in the Context of Strategic Management: Proposal of a Theoretical Model

Abstract

Exporting attracts attention as an international sales activity, which has been studied by the country’s economic managements, firm managers and academic researchers as it reduces the current deficit by providing foreign exchange inflow in economy and has positive effects on the profitability indicators at the firm level. Though there are many studies on the factors that affect export performance of firms, in the literature, most of the studies are not theoretical. For firms, export activity is the most common strategic option to access to the international markets. Considering the export activity from the strategic management perspective provides a high prediction in terms of understanding the factors that affect export performance. In this study, the factors that affect export activity of the firms are examined from the strategic management perspective within the scope of the theoretical approaches presented in the literature. In this regard, the effects of competitive strategies within the scope of the industrial organization theory, and of firm resources and capabilities within the scope of the resource-based view on export performance are discussed, and a theoretical model has been presented.