The Effect of Trust and Uncertainty in the Supply Chain on Firm Performance

Abstract

In the current professional environment with the globalizing world, the companies are constantly in a competition with one another in order to survive. The companies in this globalizing world need to give close attention to the customer's demands in order to be ahead of the competition. The increasing pressure from global competition, the rapidly and constantly changing customer demands and the race to uphold these demands rapidly, and effectively, the limited nature of financial and non-financial resources has led the companies to form business partnerships with supply chains. Trust is the leading psychological factor in any kind of social relationship and it’s indispensable in collaborative relationships as well. In this study, the effect of trust in the supply chain on the performance of the company is examined.